Shell brings MIDEL fluids to the Middle East
Shell's portfolio of MIDEL synthetic and natural ester-based transformer fluids will be available for customers in the Middle East in summer of 2025.
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UAE, Dubai: Shell Markets Middle East Limited’s (Shell) portfolio of MIDEL synthetic and natural ester-based transformer fluids will be available for customers in the Middle East in summer of 2025. The announcement was made at this year’s Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC). This addresses the demand for more advanced transformer oils that meet the needs of industries in the Middle East, including power generation, transmission, distribution, offshore wind parks, and utility companies.
Haytham Yehia, General Manager, Shell Lubricants Middle East, Egypt & Central Asia, said: “The introduction of the MIDEL ester-based fluids marks a critical step in offering our Middle East customers alternatives to traditional transformer oils. MIDEL’s synthetic and natural ester-based fluids deliver benefits like superior fire safety, higher thermal stability, and reduced maintenance, all of which are essential for sectors like power transmission and offshore wind that demand reliability and efficiency.”
Richard New, Managing Director at MIDEL & MIVOLT Fluids Ltd., commented: “With the MIDEL synthetic and natural ester-based fluids, we are offering a step-change in transformer fluid technology that directly addresses these challenges. MIDEL fluids offer significant advantages, such as enhanced fire resistance, higher thermal stability, and a longer operational life, which are crucial for industries operating in demanding environments, from power generation to offshore wind.”
Marieke ten Have, General Manager Global Key Accounts Shell Lubricants, added: “With the acquisition of MIDEL and MIVOLT Fluids Ltd we are proud to offer a complete product portfolio for the transmission and distribution, power generation and battery storage sectors which are profound in enabling energy transition through electrification. Shell’s transformer oils including MIDEL range will be available globally and we will continue investing in our capabilities to support the growth of the sector.”
Source: Zawya
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